Can Bing make an impact on that market share in 2012?
John Davis
2 Comments
Jan 5, 2012
According to recent numbers from comScore, Google sites controlled 65.4% of core search share in November in the U.S. Yahoo sites controlled 15.1%, and Microsoft sites controlled 15%. With Bing powering Yahoo search on the back-end, let’s call that about 30% for Bing. Less than half of Google’s share. That’s pretty close to how it was at the beginning of 2011.
Analysts generally agree that Microsoft's big win this year came via its partnerships market leading social partners -- namely Facebook and Twitter. "We believe Microsoft won the overall rivalry this year in terms of overall growth and strategic moves," Moorhead. He cited Bing's "improved integration of social media, the Bing iOS app, and Bing for Xbox and Kinect. But on the flip side, Microsoft has made little traction on the international side related to search metrics."

